Formed on the French Riviera, and headquartered in Oxfordshire, AngloINFO is a franchise business which operates over 90 regional websites in more than 40 countries, covering six continents. Through its sites the company provides information, support and a community to a huge population of English-speaking expats.
AngloINFO receives several million unique visitors each month, with expats using their local site to source information on everything from property, schools, local customs and laws through to jobs, healthcare and financial matters. The company sends out over 1 million newsletters each week to subscribers. Its growing role within such a large, affluent, international community has already attracted over 400,000 local, English-speaking businesses which promote their products and services on its sites. It also has a raft of major global advertisers including HSBC, BNP Paribas, Bupa and Interflora.
It is this combination of local focus and global reach which appeals to the venture capital firm, Elderstreet Investments, as William Horlick, Fund Manager explains:
“We provide early stage and development capital for UK growing businesses and for us AngloINFO ticks all the boxes. The senior team has a clear vision and exciting plans for the future. The business taps into and supports a valuable market which lots of international businesses want to target, and while it’s already a solid business with a strong track-record, there’s plenty of scope for growth.”
The investment from Elderstreet will fund AngloINFO’s expansion and a major new technology which it is rolling out from June. This mobile-enabled platform includes a major new content management and payment system. Through this AngoINFO will be able to create new revenue streams from its 600,000 registered members and attract a host of new users and content. The new technology will also enable it to offer members special offers and deals from third party organisations keen to reach out to the affluent global community of expat professionals. AngloINFO will be able to give users more exclusive, tailored content and the technology will provide scope for expats to interact even more with their local site.
James Jackson, chief operating officer of AngloINFO elaborates:
“Being useful to the international expat community and helping expats to connect with each other are at the heart of everything we do. The investment will help us do this even more. It will help ensure that the experience and support we offer to our members is better than ever. This will further boost our already strong user base and will support us as we move into new territories too. So this investment is good news for our featured businesses, global advertisers and franchisees – it’s an exciting time for us all.”
The investment will also support the company’s expansion plans. It has at least 5 new regions it plans to develop over the next year James Jackson adds:
“Expats are an incredibly important community and with increasing levels of international mobility that community is growing. No one reaches them like we do. With sites in more than 40 countries, we’re already a critical support to that community’s life, but there are plenty of territories that we want to move into. Whatever the stage of expat life – or wherever the destination – our mission is to be there for the world’s English speaking expats. This investment will help us deliver this vision.”
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