There's no doubt excitement drives many new investors to put their money into an innovative enterprise. If there wasn't a thrill involved, they'd probably opt to park their cash somewhere safe such as a corporate bond fund. A bit of adrenalin helps people overcome their fear of the risk involved in investing in a start-up. The sort of companies platforms like ours deal in aren't cast iron guarantees, so some might say a little madness goes a long way in choosing these types of investment.
But after these heady feelings subside, there are the mundane concerns of how any investee company proposes to deliver on its plans for growth. This is the point at which the glint goes from many investors' eyes. Let's face it, due diligence is not a term to set the heart aflutter and get one's pulse racing. Plainly speaking, it's just not sexy.
We understand many individuals outside the financial services sector are somewhat baffled by graphs, tables and complex calculations. They recognise the savings available through EIS and SEIS tax relief, and are rightly excited by that. But, often, the detail of due diligence is a chore, a bore and, frankly, something they'd rather ignore. I'd argue that in some respects they're right. Or rather, I'd say they can afford to be a little cavalier as long as they're working with people who will carry out those checks and balances for them.
A big part of our business at CrowdBnk is occupied with the nuts and bolts of potential investments. We get just as excited as our investor clients about companies with the magic quality, an original concept, that certain something different. But, we're also very preoccupied with whether they already have customers, existing contracts or what revenue they're generating. Then, we test a firm's claimed valuation, any potential markets - its fundamental credibility. We grill the team behind the idea. Have they previously raised funds? We want hard evidence they can deliver on their promises.
That's our job. I think we do it well. When we present a business as being investment ready, we've really put it through its paces. We must give our investor community confidence in the enterprises on our platform. Then, they can decide which company excites them, fires their imaginations and start to indulge in those thoughts of what might be.
Investment in start-ups isn't a fevered dream. Any such reverie needs to sit on solid foundations. Our Bootcamp process of due diligence provides that reassurance.
Ayan Mitra is Chief Executive Officer at CrowdBnk, the London-based equity and debt crowdfunding investment platform.
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Writing in the Financial Times on 9 March 2015 Wolfgang Munchau, the European economic columnist described how it will become very difficult for the German and Austrian Life industry, which sells insurance products and annuities with guaranteed returns, to remain solvent if they keep investing only in government and corporte bonds in a zero interest rate deflationary economy which is busily printing money. This is the slow moving train wreck which is more likely to lead to the next big financial crisis than worrying about a theoretical (though highly unlikely) exit of Greece from the Euro.
In anticipation of the difficulties ahead German insurers have apparently begun to diversify into other assets such as property or private equity.
And in February this year the European Commission published its green paper on 'Building a Capital Markets Union' in which Europe's priority is now seen as jobs and growth with the EU'S task being to link investors and savers with growth.
This is a long term project but one which is seen as being more pressing than ever and early progress is intended.
I cannot say whether there is a direct connection between the plight of Mitteleuropa's financial sector and the new rules being ushered in as regards financial promotion but this year's annual report from the EIB calls for financial market reform to encourage better provision of risk bearing finance for young innovative firms and other innovation activities, including through venture capital, high quality securitisation and greater use of credit guarantees.
These new initiatives should provide a number of opportunities for innovative EIS Fund Managers to raise significant amounts of additional capital; particularly if their EIS funds are structured in a way which responds to a traditionally conserviate approach to EU investing and which can also win the right to carry the new kite marks of EU assurance, in particular the kite marks of EuVECA and ELTIF status which are being developed.
In the next few months the Commission will:
The rules governing financial promotion are about to change and from the new sunny uplands of EU policy the aim is to
'simplify the laws and reduce the red tape faced by managers of venture capital funds so they can easily raise capital across the whole of Europe and so better invest in European SMEs. Instead of having to comply with 27 national laws, they will be subject to a single and simplified regime. This will greatly facilitate their daily business while still ensuring that they are properly supervised."
Hoorah!!
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